PPC MANAGEMENT
PPC acronym for Pay Per Click is an effective way to increase your search results online.
It is a paid form of search that offers immediate results in the form of increased visitors to your website. In this method you have to pay for a set of keywords that costs you on per click basis. It has been noted that the cost per click is increasing swiftly with the undying competition online. It is always a good decision for a brand to let a professional PPC agency to do that job. Mumbai is the hub of digital media so choosing the one that will make your job easier with reasonable prices is what you need.
The main advantage of Pay Per Click is that it gives quick results. Within 24-48 hours the results are evident. It is not only targeted but measurable. The instantaneous nature of PPC makes it highly preferred and is worth the investment. In PPC you get to choose your target audience and the amount of coverage desired. As a search engine marketing company in mumbai we comprehend the requisite of brand visibility and work out the PPC accordingly. We ensure the usage of appropriate keywords and cover the right target audience.
So how do we do it? We go step by step. First we determine the exact keywords that align with your brand identity. Second, we supervise the number of visitors and engagement on the website. We restructure the ad setting for better results. Lastly, optimizing the PPC to enhance the entire process.
With us you are sure to get productive results. You’ll be seen more online and eventually make good profits offline.
Pay-per-click (PPC) is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Many PPC Management companies in India provides PPC management services to a lot of brands in India.
With PPC, You have more control over the process for generating website traffic. One can bid high funnel research terms and establish value leadership. It has more visible perks as compared to SEO and better services. In the world of PPC, there are few algorithm changes.
Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website, expanding the brand’s online visibility. These ads can be run during best sales periods as per the business. It also helps in maximizing the return of investment.
Difference between PPC and SEO
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).
Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.With SEO, you can get first page positions if your web site is optimized for search engines, however, with PPC, you can get your ad on the first page by paying a higher cost per click (CPC). SEO traffic is free and PPC is paid but it needs a lot of effort and hard work to get free traffic from search engines. On the other hand, PPC cost depends on a bunch of factors like the cost per click of advertising with the most popular PPC system, Google Adwords, then it depends on the popularity of the keyword, on the number of advertisers who want to use the particular keyword, the number of related web sites that have ad positions for the particular keyword and many more. Cost of SEO is indirect. You cannot pay to get to the first page but you may have to pay for SEO services if you cannot do SEO yourself. With PPC, you pay only when people click on your ad. You can use the Google keyword tool to calculate how much you can pay. Organic traffic is continuous in SEO as long as you are ranking in one of the top positions. PPC ads can get more clicks but this means that you pay more. SEO traffic is better than other forms of traffic but in terms of conversion is not as good as PPC traffic.
Types of PPC Campaigns
The “Search Network with Display Select” campaign type helps you reach people as they use Google search or visit sites across the web. Setting a budget, choosing relevant keywords, creating ads and setting bids comprises in the process.
Search network is a group of search related websites where a brand’s ads can appear. These websites include Google sites and non Google sites too.
The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help you reach people while they’re browsing their favorite websites.
Universal app campaigns streamline the whole business, making it easy to promote your Android or iOS apps across Google’s top properties including Search, Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, and optional creatives and the rest is optimized to help your users find you.
PPC Management Services by SMART MORONS
As a PPC management company in Mumbai, we comprehend the requisite of brand visibility and execute PPC campaigns accordingly. We ensure the use of appropriate keywords and cover the right target audience. First we determine the exact keywords that align with your brand identity. Second, we supervise the number of visitors and engagement on the website. We restructure the ad setting for better results. Lastly, optimizing the PPC to enhance the entire process.
With us you are bound to bloom with strong online visibility.