A process of visual communication and problem-solving through the use of typography, photography and illustration, Graphic designing is an art or a skill of combining text and pictures. By combining symbols, images and text, graphic designers create visual representations of ideas and messages. Using typography, visual arts and page layout techniques, visual compositions are created. Some of graphic design’s common uses are logos for corporate design, editorial design, advertising, product packaging and web design. A good graphic design’s primary function is to facilitate communication. Graphic design helps in communicating the idea of businesses with the appropriate use of colours, layout and imagery. Using proper colour contrast of background and text makes it easier to read. The layout too is critical because if the layout is confusing, the reader will leave it halfway. Since visuals help in conveying ideas and thoughts, imagery serves a purpose of reinforcing the message. A pleasant graphic design will help in clear communication and lead to increased conversions.

Graphic Designing Tools Used by Graphic Designers

There is a wide variety of tools and software used by graphic designers and a plethora of them is available in the market. The most vital tool required by graphic designers is a computer and graphics related software. To get started in graphic design, at the minimum, a raster graphics editor is needed such as Adobe Photoshop, and a vector graphics editor like the Adobe Illustrator. Drawing tablets are usually used by graphic designers with illustration skills to lay down sketches and add colour to the design. To manipulate a 3-D scene sculpt a base mesh 3-D designers use tablets. Software like CorelDraw or Adobe Painter is used for 2-D artwork and Z-Brush, Maya or Blender for 3-D designs. Type Tool and Fontographer, the font-creation software are used to build fonts, letter by letter, by dragging nodes on vector paths. Font management software like Suitcase and FontExplorer are used by typographers and graphic designers as it can quickly install and uninstall fonts so that a font for the design can be quickly chosen.

Importance of Graphic Designing for Companies and Businesses

Graphic designs are an integral step in establishing and maintaining a successful business. Graphic designs help in driving advertising and attracts customers to the brands. It also gives the company a face and visual representation. It helps in brand recognition as the design targets the audience in a functional, attractive and professional way. The graphic design also forges a connection between the brand and the customers. It also helps in establishing company unity as the stationary, company web pages, uniforms, publications, and more all sport the same graphic design. It helps in building the company identity and it also reflects a sense of professionalism as the logo creates a first impression on the clients and customers. Graphic designs can also be used as visual aids to communicate the ideas and professionally designed images help to create positive impressions and avoid misunderstandings.

Graphic Designing Services

Designing the artwork for a brand is just a test of creativity, it shows how much as an agency we have understood the brand and what it stands for. Even the most simple and straight forward artwork can speak volumes and create an impact in the mind of the consumer that a jazzy and colorful one. It’s all about the subliminal messaging that an artwork portrays. The services provided by Smart Morons are –

• Brochure Design: We strive to create brochure designs that deliver a return on your investment, create interest and deliver better results. We have produced brochure designs for startup businesses along with multi-national companies.
• Logo Design: A ‘logo’ is the public perception of your business, & your business is worth more than a logo picked off at the internet. You need a professional logo design that captures your uniqueness. And, all our bespoke logos are as fresh as newly baked bread!
• Website Design: When it comes to your website, off-the-peg is off-limits! Your business is unique and highly valuable, therefore we believe your website should be too! In today’s day an age, brands stand out not just because of their product or the excessive advertising, but also because of their artwork. Even a single good artwork with a strong copy can do wonders for your brand.