SMART MORONS: Top Logo Design Company in Mumbai

Logos are the face of the company and are the most prominent visible manifestation of the company. Logos provide the company with a unique identity with its graphical display which allows the customer to identify with the core brand of the company. In marketing and advertising materials, logos are a shorthand way of representing the company. Giving the company an easily recognizable visual symbol, the logos become synonymous with the name and brand of the company to the consumers. Since logos are chief visual component of a company, and appear on websites, stationery, advertising and business cards of the company, they should be unique and well-designed so as to contribute to the success of the business. While there is an array of colours, typography, and visual elements available, the logo should help in projecting some kind of information about the company. While service-oriented companies have circular logos to promote a sense of trust, tech companies and cutting-edge firms usually have angular logos to provide a sense of speed. No logo with cluttered graphical elements and inconsistent fonts looks good, so it is imperative to have a clear and precise logo that matches the brand of the company.

Importance of Logo design for Companies and Small Businesses

Since logos reflect the values and principles of the company, it is one of the most powerful marketing tools. Studies have proven that people recognise and relate to images faster than text. And a well-designed logo can reach the potential customers and communicate the worth of the company. It is imperative to have a carefully designed logo because-

• Logos create an image
• Logos solidify consumer loyalty
• Logos are powerful marketing tool
• Logos establish ownership

As the consumers come to trust a particular brand, it is more likely that they will respond positively when they encounter the logo, which leads to an increase in sales. A well-designed logo also implies a sense of professionalism when compared to substandard logos of competitor companies, thus swaying the consumers towards the company with a professional attitude. Small businesses often make the mistake of designing logos a frivolous chore, which causes their company to look unprofessional unskilled and not aptly resourceful. Since logo is the mental shortcut to the brand, a well-thought-out logo can reach the potential buyers and communicate to them the value and appeal of the company.

Professional and Custom Design Services Provided by Smart Morons

Good branding, along with a memorable logo, increases a company’s value, provides direction and motivation to employees and makes easier the business development part of work. And Smart Morons with its remarkable expertise provides a wide variety of logo designing services – Custom logo design, Corporate logo design, E-business logo designs, 2D and 3D logo design, Flash logo design, Banner design and Collaterals design.